At BE, we’re on a mission to nurture hearts full of gratitude and inspire kids to embrace their limitless potential. For years, we’ve encouraged our own children to keep gratitude journals, witnessing firsthand how this simple practice builds positivity, mindfulness, and confidence. Now, we’re thrilled to share this experience with families everywhere through our thoughtfully designed gratitude journals.

The name BE carries deep meaning for us because we believe every day offers a choice: to BE kind, BE strong, BE grateful—BE anything you dream. Through our journals, we’re not just fostering gratitude, we’re empowering kids to realize they have the power to shape who they want to BE. Today, they may BE grateful… tomorrow, they might BE heroes. The choice is theirs, and the possibilities are endless.